When people are seeking advice for their purchase, recommendation from friends has the greatest impact on their choices, though other ways also share some of their strong points. This is because friends not only share similar living conditions, but are also closely acquainted, so they have the greatest impact on people’s choices.

To begin with, friends usually give honest advice, which makes it possible for them contribute to people’s choices when considering a purchase. Thus, friends could be the best advisors, for they are more honest of what is really useful than others. For instance, prominent psychologist Dr. Brown empirically proved that friends are less likely to mislead each other when giving advice because of the trust they have established with one another. On the other hand, following advice from celebrities is not reliable because they are less likely to be honest when endorsing a product. For instance, celebrities are often paid for promoting a product or service, so they are more likely to mislead people’s choices. Thus, recommendation from friends has the greatest impact on people’s choices, for their honest advice is more likely to result in a purchase.

In addition, friends are always acquainted with those who are considering a major purchase, which makes them more aware of their habits. The advice from friends is usually useful for people considering a major purchase because friends are aware of their hobbies and customs. This reduces the probability for people to purchase something wasteful. However, by simply following advice from celebrities, people cannot find items that really make them satisfied. This is because the famous are not in touch with people’s personal tastes. Thus, recommendation from friends has the greatest impact on people when they are considering a major purchase because unlike celebrities, they are aware of one’s personal interests.

In conclusion, when considering a major purchase, recommendation from friends has the greatest impact, for friends not only give honest advice but also are aware of their hobbies, which directly improves the likelihood for people to purchase a product.