Fast Food Gets Even Faster In Asia

There was a challenging year for McDonald’s Corporation when the preference of consumers when it comes to tastes has changes and the restaurant had to struggle when it comes to the ingredients and absence of health benefits.

But the burger chain has been doing their job in recovering its earnings where the enormous number of people in China constitutes a crucial development.

Through an action plan to reach Chinese customers who are giving way to digital breakthrough as their center of attention, McDonald’s is navigating a new plan which permits customers to pay orders through mobile device in order to make their service more convenient.

The strategy of mobile payment in China existed after the disclosed digital counter that permits customers to make their own burger through a touch screen device located in Shanghai. McDonald’s is expecting to draw the attention of new customers who are longing to try something new by including modern technology to its appeal.

The mobile payments in China are becoming well-known even though it’s not really a brand new thing.

Alibaba Group Holding Ltd which is an online retailer lately developed a mobile payment method which has been used by some popular companies like Wal-Mart Corp and Yum Brands Inc. KFC.

Since the Chinese consumers in the past already disregarded the use of credit cards, mobile payments has become an important producer. The mobile payment method is serves a big advantage to the customers for easy transaction.

E. Brodbeck